Welcome to the New OneBite

We believe there’s a better way to get the financial information you care about.

Today, we’re excited to unveil the newly revamped OneBite, a digital magazine dedicated to providing intelligent, in-depth coverage and analysis of the top financial and economic issues facing real people like you.

OneBite, which was named a “Top 50 Financial Advisor Blog” by industry thought leader Michael Kitces in 2014, is a collaborative venture between Hewins and its CPA partners at Wipfli LLP, DZH Phillips and The Fuoco Group.

Every week, the firms’ nationally recognized subject matter experts and editorial partners will cut through the complexity of the financial world to provide you with educational commentary on topics like retirement, the markets and investments, estate planning, college savings, taxes, life transitions and small business. Content will be optimized for all reader preferences and available through short- and long-form articles, videos, podcasts and infographics. 

What’s the difference?

What sets OneBite a part from other financial publications is its masthead: our contributors are primarily credentialed financial advisors, accountants, attorneys, risk managers and estate planners who specialize in providing independent financial advice to individuals, families and businesses.

With this new format, we’ll be introducing brand new features and a wider array of content categories to empower you with the knowledge you need to make smarter, more informed financial decisions.

You have a vision for your future and financial life — so what’s OneBite’s vision?

Chief Strategy Officer Gretchen Halpin put it best:

“OneBite is a destination for everyday investors to get answers to the questions that keep them up at night. With its new functionality and expanded features, we’re hoping the magazine will arm readers with more relevant, valuable information on the topics that matter most to their financial goals.”

The added bonus is that you get it all for free. So what are you waiting for? Subscribe to get impactful, educational content delivered straight to your inbox.


Wipfli Financial Advisors, LLC (“Wipfli Financial”) is an investment advisor registered with the U.S. Securities and Exchange Commission (SEC); however, such registration does not imply a certain level of skill or training and no inference to the contrary should be made. Wipfli Financial is a proud affiliate of Wipfli LLP, a national accounting and consulting firm. Information pertaining to Wipfli Financial’s management, operations, services, fees and conflicts of interest is set forth in Wipfli Financial’s current Form ADV Part 2A brochure and Form CRS, copies of which are available from Wipfli Financial upon request at no cost or at www.adviserinfo.sec.gov. Wipfli Financial does not provide tax, accounting or legal services. The views expressed by the author are the author’s alone and do not necessarily represent the views of Wipfli Financial or its affiliates. The information contained in any third-party resource cited herein is not owned or controlled by Wipfli Financial, and Wipfli Financial does not guarantee the accuracy or reliability of any information that may be found in such resources. Links to any third-party resource are provided as a courtesy for reference only and are not intended to be, and do not act as, an endorsement by Wipfli Financial of the third party or any of its content or use of its content. The standard information provided in this blog is for general purposes only and should not be construed as, or used as a substitute for, financial, investment or other professional advice. If you have questions regarding your financial situation, you should consult your financial planner, investment advisor, attorney or other professional.
OneBite Editorial Staff

OneBite® is a Top 50 Financial Advisor Blog powered by Wipfli Financial Advisors. Founded in 2011, the digital magazine is dedicated to providing intelligent, in-depth coverage and analysis of the top financial and economic issues facing investors today.

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Welcome to the New OneBite

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