Is Your Policy Up to PAR?

Introducing the Policy Audit and Review (PAR) Process

Imagine you own a collection of valuable, classic cars worth hundreds of thousands of dollars (well, imagine it if you don’t already own one!). Will you take precaution and implement protections to ensure the cars aren’t affected by the elements? Will you inspect the cars regularly — perhaps even drive them — to make sure they are in top condition?

Of course, the answer is probably a resounding “yes!” I think most people would agree that a classic car collection is a valuable (and fun!) asset, one that deserves the utmost care and protection. But the truth is that many of us do have an equally, or perhaps more, valuable asset just like this — but unfortunately, it often doesn’t receive the same level of attention.

Life Insurance Policy Review

The problem with the “set-it-and-forget-it” philosophy

Cash value life insurance can be one of the most important elements of a sound, long-term financial plan; it can protect you, your business (if you own one) and your loved ones against the unexpected. But the reality is that many people don’t manage or review their cash value life insurance policies as often as they should — and that’s a mistake, because these policies can become a problem over time if left unattended. One of the top risks today’s owners face is substantially lower dividend- or interest-rate returns on the policy’s cash value, compared to the rates they expected when they first purchased the policy.

Just how big of an impact can this decline have on a policy? Let’s take a quick look. The following chart illustrates the dividend-crediting rates of four, major mutual life insurance companies, with the yellow line representing the average of their respective dividend rates. The light-blue line at the bottom of the chart tracks average annual AAA corporate-bond yields, as reported by the Federal Reserve Bank of St. Louis.

Historical Dividend Scale
Historical Dividend Chart
Source: ValMark Securities, Inc.

As you may expect, dividend-crediting rates have declined significantly over the past two decades, as the yields on high-quality bonds — the primary investments of life insurance carriers — have declined.

What does this mean for policy owners?

If you hold a policy that receives dividend- or interest-crediting rates set by the issuing insurance company, take note — this decline could mean your policy is not performing as well as you originally expected.

The result? You may need to pay more premiums — or larger premiums — to maintain the policy’s expected death benefit. And if you fail to pay the additional premiums now, you could face unexpected and unwelcome news down the road, such as the need to arrange major cash infusions to avoid a policy lapse.

There is a bright side to this news: though interest- and dividend-crediting rates have declined, the underlying cost of providing insurance protection has actually improved over time, as average life expectancy has increased. This improvement is most apparent in the term life insurance market, in which we have observed coverage prices drop by 10-15 percent over the past decade.

Due to these “cost-of-insurance” improvements, a cash value life insurance policy issued today may have lower internal cost structures than a policy issued 10-20 years ago. Plus, the number of cash value life insurance options has exploded in recent years, thanks to advances in technology and financial engineering.

So what should you do?

At this point, you might be thinking, “Is my policy up to par? Will it require more premium payments than I expected? How does it stack up against policies issued today? What steps should I take to ensure I’m getting the coverage I need for the long term?”

First, put the questioning on pause and take a deep breath. Next, determine whether you and your cash value life insurance policy could benefit from a checkup. Is your policy more than 10 years old? Does it hold $100,000 or more in death benefit? If so, then your policy is probably due for a review.

Fortunately, this is an area where our advisors can help. Our Policy Audit and Review (PAR) Process is designed to help clients evaluate and answer important questions about their cash value life insurance policies, after a disciplined, professional analysis.

Want to learn more about the benefits of the PAR Process and how to address key risks to your life insurance assets?



Insurance products, both securities and non-securities, when offered, may be offered through an affiliated broker-dealer/insurance agency Wipfli Insurance Services, LLC, member FINRA; Office of Supervisory Jurisdiction: 2501 Beltline Hwy, Suite 401, Madison, WI 53713, 1-608-270-2918. Securities may also be offered through ValMark Securities, Inc. Member FINRA, SIPC; 130 Springside Drive, Suite 300, Akron, Ohio 44333-2431, 1-800-765-5201. Wipfli Financial is a separate entity from ValMark Securities, Inc.

Wipfli Financial Advisors, LLC (“Wipfli Financial”) is an investment advisor registered with the U.S. Securities and Exchange Commission (SEC); however, such registration does not imply a certain level of skill or training and no inference to the contrary should be made. Wipfli Financial is a proud affiliate of Wipfli LLP, a national accounting and consulting firm. Information pertaining to Wipfli Financial’s management, operations, services, fees and conflicts of interest is set forth in Wipfli Financial’s current Form ADV Part 2A brochure and Form CRS, copies of which are available from Wipfli Financial upon request at no cost or at Wipfli Financial does not provide tax, accounting or legal services. The views expressed by the author are the author’s alone and do not necessarily represent the views of Wipfli Financial or its affiliates. The information contained in any third-party resource cited herein is not owned or controlled by Wipfli Financial, and Wipfli Financial does not guarantee the accuracy or reliability of any information that may be found in such resources. Links to any third-party resource are provided as a courtesy for reference only and are not intended to be, and do not act as, an endorsement by Wipfli Financial of the third party or any of its content or use of its content. The standard information provided in this blog is for general purposes only and should not be construed as, or used as a substitute for, financial, investment or other professional advice. If you have questions regarding your financial situation, you should consult your financial planner, investment advisor, attorney or other professional.
OneBite Editorial Staff
OneBite Editorial Staff

OneBite® is a Top 50 Financial Advisor Blog powered by Wipfli Financial Advisors. Founded in 2011, the digital magazine is dedicated to providing intelligent, in-depth coverage and analysis of the top financial and economic issues facing investors today.

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Is Your Policy Up to PAR?

time to read: 3 min